A video posted by Billie Bautista (@thepinoybabbler) on
Cold Stone has been in the Philippines for more than a year already but I only tried it this month at their branch in SM Mall of Asia.
I ordered Mud Pie Mojo made of coffee ice cream with caramel, oreo cookie, cashews and peanut butter.
I loved how interactive and fun the service was. They mix your order in a cold table (as can bee seen in the video above). Most of the time, they would also ask their customers to catch their order. If it falls to the ground, they would replace it for free.
Did I mention that they dance from time to time, too?
Suffice it to say, I am now a die-hard fan of Anna Kendrick and Jeremy Jordan.
I first heard of “The Last Five Years” when it was staged in Manila last year. I found the story really interesting but never got to watch it.
I did my research and found that there is a movie adaptation starring Kendrick and Jordan. I’ve never heard of Jordan but I’ve seen Kendrick in at least three films already.
THE LAST 5 YEARS is a musical chronicling a love affair and marriage taking place over a five-year period. Jamie Wellerstein (Jordan) is a young, talented up and coming novelist who falls in love with Cathy Hiatt (Kendrick), a struggling actress. Their story is told almost entirely through song. All of Cathy’s songs begin at the end of their marriage and move backwards in time to the beginning of their love affair, while Jamie’s songs start at the beginning of their affair and move forward to the end of their marriage. They meet in the center when Jamie proposes. (Source: LastFiveYearsMovie.com)
After reading the recent developments, it saddens me that the most logical explanation to the “defaced” BENCH billboard is publicity stunt. It seems like BENCH self-censored the billboard by painting over the hands.
It is also interesting that StyleBible.ph was one of the first to feature the new campaign, which includes Vince Uy (Preview Magazine’s creative director) and his boyfriend. StyleBible.ph is the online website of Preview Magazine.
In the interest of fairness, it is also entirely possible that it was a simple misunderstanding. BENCH used the uncensored version of the photo for its media releases, which StyleBible picked up. So naturally, people were surprised when it was the censored photo they saw mounted on the billboard.
UPDATE: Bench’s Promo Manager said that “the ad board thinks holding hands is too gay.” (Source: StyleBible.ph)
Bench has gotten the reputation of being “risky” when it comes to their billboards. They stirred controversy when they displayed billboards of the Philippine Volcanoes wearing nothing but underwear along EDSA. The billboards eventually got dismantled.
Another “risky” yet very tasteful billboard was put up on the smae spot by Bench in time for Valentines Day. With the theme “Love All Kinds of Love,” the series of billboards shows different facets of love.